Includes bibliographical references and index.

Section One: Venturing forth! Doing reflexive thematic analysisChapter One: It's almost time to depart: Getting ready for your thematic analysis adventure Before analysis: A brief design interludeChapter Two: Taking an initial lay of the land: Introducing our worked example dataset and doing familiarisationChapter Three: Exploring this world in detail: Doing codingChapter Four: Finding, losing, then finding your way again: Developing your themesChapter Five: Arriving home and telling a story about your adventure: Writing your thematic analysis reportSection Two: Going deeper for tip-top reflexive thematic analysis: Theory, interpretation, and quality mattersChapter Six: A not-so-scary theory chapter: Conceptually locating reflexive thematic analysisChapter Seven: So what? The importance of interpretation in reflexive thematic analysisChapter Eight: One big happy family? Understanding similarities and differences between reflexive TA and its methodological siblings and cousinsChapter Nine: Getting your own house in order: Understanding what makes good reflexive thematic analysis to ensure quality

This book is the definitive approach to thematic analysis, offering a highly accessible and practical discussion of doing TA. Developed and adapted by the authors of this book, thematic analysis (TA) is one of the most popular qualitative data analytic techniques in psychology and the social and health sciences. Building on the success of Braun and Clarke's 2006 paper first outlining their approach - which has over 100,000 citations on Google Scholar - this book is the definitive guide to TA, covering: - Contextualisation of TA - Developing themes - Writing TA reports - Reflexive TA It addresses the common questions surrounding TA as well as developments in the field, offering a highly accessible and practical discussion of doing TA situated within a clear understanding of the wider terrain of qualitative research. Virginia Braun is a Professor in the School of Psychology at The University of Auckland, Aotearoa New Zealand. Victoria Clarke is an Associate Professor in Qualitative and Critical Psychology in the Department of Social Sciences at the University of the West of England (UWE), Bristol.